The international network provided by the International Working
Group affords the opportunity for each region to benefit from the
lessons learned by other regions in the development of various
water tourism based infrastructures and quality of services
offered.The handbook developed in the course of the project is
a tool providing support for all partners involved in the project
to realise strategies to market their regions more effectively on
national and international markets. For this purpose various
topics have been included.
In the first part of the handbook valuable insight in relevant
tourism developments in each of the project countries is given.
In the second part each of the regions is examined. In this
section relevant aspects regarding general tourism as well as
water-based tourism are discussed. Furthermore several means of
marketing used to market the regions have been analysed in order
to define possibilities for improvements in the design of the
promotion material.
In the third part of the handbook the case studies prepared by
the project partner regions are published.
•
Handbook Watertours
(pdf, 4,5 MB)
•
Summary Case Studies
(pdf, 1,8 MB)
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FINLAND
GERMANY
HUNGARY
IRELAND
PORTUGAL
